U. S. Lube Advantage

The latest in oil and fuel technology!

At U. S. Lube, our goal is to help you achieve lower operating costs.

Our technologically advanced products are specially formulated to improve engine performance and help reduce your maintenance costs.

The U.S. Lube product line includes our flagship products: U.S. Lube Oil Enhancer and U.S. Lube Upper Cylinder Lubricant. Additional products are available for specialized applications.

All U.S. Lube products are formulated to insure that they are of the highest quality in the industry.

U.S. Lube products are sold in more than 2,500 truck stops and travel centers across North America and in heavy-duty truck parts stores.

U. S. Lube is headquartered at:

US Lube

230 Thunderbird

El Paso, TX  79912

Phone:  (877) 875-8237

Or e-mail us at:  info@uslube.us

 

U. S. Lube Management Team

Dave Latimer

Dave Latimer is the Founder and President/CEO of D&M Marketing, LLC, which develops and markets the U.S. LubeTM line of quality fuel and oil additives to the heavy-duty truck and automotive aftermarkets. Founded in 2006, U.S. Lube has experienced dramatic growth in the heavy-duty market.

In 1982, Dave developed the concept of fast lube service centers to be located in truckstops situated on interstate highways. Acting on his entrepreneurial instincts, Dave approached El Paso-based Petro Stopping Centers, at that time a small regional chain, with this concept.

After opening the first Petro:Lube in 1983, Dave built Petro:Lube into a cornerstone service offering of Petro Stopping Centers – one which provided a strong competitive differentiation from other truckstop chains. As an executive vice-president of Petro, Dave oversaw the expansion of Petro:Lube to 69 locations, providing more than 300,000 oil changes per year. The Petro:Lube business unit achieved annual sales of $200 million and generated operating profit margins of 25%, accounting for more than 50% of Petro’s overall EBITDA.

Dave was responsible for developing supplier relationships and strategic partnerships with major companies such as Shell, Mobil, Bridgestone, Goodyear and Volvo. A recognized industry expert, Dave has served on various manufacturer advisory boards. He was part of the Petro Stopping Centers management team until the company was sold to Travel Centers of America (TA) in 2007 in a transaction valued at more than $720 million.

 

Jim White

After growing up in Tulsa, Ok and attending College in Springfield, Mo. Jim discovered his passion for race cars. In 1971, Jim became a professional drag racer working on Funny Cars and in 1972, started his driving career where he spent most of the next 20 years. In the late 1980’s Jim was hired by Roland Leong the owner of the popular Funny Car sponsored by Hawaiian Punch and Chrysler Corp. In 1991 Jim was the number one qualifier at most of the NHRA National events, holding the National E.T. record for 2 years at 5.14 sec. and setting 6 National speed records including the first Funny Car to run over 290 MPH with a record of 291.94 MPH. In 1991, Jim was the third driver ever to win the Bud Shootout and the US Nationals the same weekend.

In 1992 Jim took his competitive spirit into the business world, including a partnership in a Custom Motorcycle business and VP Sales with Patriot Motorcycles. Jim has been involved with fuel additive and lubrication companies as VP Sales with zMax, VP Marketing and VP Operations with EMTA Corp. All of these opportunities have given Jim the background and experience to represent US Lube today.

 

Mike Charley

Mike Charley, graduate of Memphis State University and a Marine Corps veteran of the Vietnam Conflict has led sales and marketing groups with STP, SLICK 50, Sherwin Williams and zMAX. Mike has also brought about new concepts in transit coatings for automotive manufacturers worldwide with KATS Coatings. Mike has an in-depth knowledge of the Automotive Industry. He has proven strength in defining and developing new markets and growing them to maturity.